Several of our brands are among the top performers in their category

Our featured brands are developed in close collaboration with strong profiles and are built on a combination of quality, branding, and products with proven demand.

We focus on creating brands that not only stand out, but also perform in the market. Through product development, strong visual identity, and the right timing, we ensure a solid position from launch through to further scaling.

Today, several of our featured brands are established across markets and form a key part of our work in developing and scaling brands with long-term potential.

Sobczyk

Sobczyk is our best-selling brand to date and marked the starting point of our work with featured brands. In collaboration with Danish chef Casper Sobczyk, we have developed products with a focus on quality, strong branding, and the right product-market fit.

The brand has established a strong position with high demand, and several products are among our top sellers. The assortment is continuously expanded with new products, while maintaining and further developing the strongest bestsellers.

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Gladkokken

Gladkokken is developed with a focus on accessibility, recognisability, and broad market appeal. The assortment combines quality and ease of use, creating products that perform in everyday use.

The brand has built strong consumer engagement and delivers consistent demand, supported by a clear identity and continuous development of the range.

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Herman den Blijker

Herman den Blijker is developed in collaboration with Dutch chef Herman den Blijker and is built on a strong combination of quality, functionality, and a clear visual identity.

The assortment is designed with a focus on products that perform in practice and meet the demands of a modern kitchen, both in terms of ease of use and durability.

With a clear identity and a solid foundation, we continuously work to develop and expand the brand across markets.

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