
Irina Olsen, known from Danish TV, social media, and as the founder of GLAM, has made it her mission to make styling simple and accessible for everyone. Glam was created because styling should be easy, fast, and feel good every single day.
The tools are designed with a focus on function, quality, and aesthetics, so you can achieve shine, control, and a beautiful finish at home. You don’t need to be a professional to get professional results. Every detail has been carefully considered, so customers can focus less on technique – and more on expressing themselves.
I’ve always missed having tools that not only deliver great results but are also easy to use in a busy everyday life. That’s why I started designing my own. For me, it’s about simplifying every step of your routine – without compromising on the finish.
When you pick up a tool, it should feel intuitive. The button should be placed just right, the weight should be balanced, and the heat should be even. When all of that comes together, you feel calm in your hands and free to create exactly the look you love.
That’s why I created Glam – so you can achieve salon results at home, without stress and without spending more time than necessary.





