The story behind Stock Group A/S
2017
Stock Group A/S is founded
Stock Group A/S is founded by a young Rasmus Borup Vendelboe, with a focus on the purchase and sale of surplus stock, bankruptcy estates, and overproduction.
In addition, a travelling outlet concept called Outletland is operated. Outletland stays in one city for one month at a time, using warehouse or retail premises ranging from 1,000–2,000 m². The focus is on great offers and new arrivals, creating strong synergy with the work carried out in Stock Group A/S.
The foundation of the entire business is strong commercial sense. And it is only truly good business when our customers also make a great deal.
2018 – 2020
The first “Ja tak” offers are launched
Already during 2017, the first “Ja tak” offers are initiated between Stock Group A/S and a local retailer. During 2018, the “Ja tak” offers gain real momentum and demonstrate the potential that, over the following years, becomes a major growth driver for Stock Group A/S and the Danish retail sector.
Stock Group A/S quickly becomes recognised as experts in “Ja tak” offers, with the right products and strong knowledge of how to manage “Ja tak” campaigns for maximum success.
Towards 2020, the first employees are hired, “Ja tak” continues to grow rapidly, and it becomes an important focus area for retail chains of all sizes.
2021
Own agent network in Asia established
Stock Group A/S sells the well-established Outletland concept to focus on its core business. At that time, Outletland is one of Denmark’s largest outlet concepts.
At the same time, further focus is placed on direct imports from Asia through the establishment of the company’s own agent network, enabling faster responses to trends in the market.
2022 – 2023
The first in-house developed brands are launched
This includes Sobczyk, a kitchenware series developed in collaboration with the Danish star chef Casper Sobczyk.
At the same time, the subsidiary Shop Group ApS is established to handle the marketing and online sales of selected brands directly to consumers.
Over the following three years, Sobczyk becomes a market-leading brand in the Kingdom of Denmark and secures a permanent presence in Danish retail.
2023
2024
Kincap A/S acquires the majority stake in Stock Group A/S
The majority shareholding in Stock Group A/S is sold to the investment company Kincap A/S. The organisation continues as before, while additional resources are added and further investments are made to support growth.
CEO & Founder Rasmus Borup Vendelboe comments on the transaction:
“Stock Group A/S is entering a phase of long-term investments in both the organisation, new markets, and the launch of new initiatives. With our new partner, we gain access to strong competencies that create expanded opportunities for the future.”
2024
GLAM by Irina Olsen is launched
Stock Group A/S launches a beauty range in collaboration with influencer Irina Olsen. The range includes products within hairstyling and beauty.
The quality of the products is high, while the pricing remains competitive.
2024
FSTX is launched in collaboration with the world-renowned DJ Faustix
In collaboration with Morten Olsen, also known as Faustix, the FSTX brand is launched with headphones for both everyday and professional users.
Faustix uses the products himself while on tour, highlighting the quality of the products.
2025
Norwegian company established and Gladkokken launched
Towards the end of 2025, Stock Group Norway AS is established and employees dedicated exclusively to the Norwegian market are hired.
At the same time, a kitchenware range developed specifically for the Norwegian market is launched in collaboration with influencer chef Jan Henrik Syversen — also known as Gladkokken.
Gladkokken gets off to a flying start, and the products are temporarily sold out shortly after launch, despite high expectations ahead of the release.
2026
2026
Stock Group A/S expands — again
Warehouse capacity at the headquarters built in 2023 at the Vejle location has become insufficient.
Construction to double the current warehouse capacity is scheduled for completion in Q4 2026 and will once again provide expanded opportunities for further growth.
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