Stock Group has begun venturing into Europe with customers in Sweden, Norway, Finland, Iceland, Germany, and more countries on the way. The idea of supporting customers and offering attractive products and concepts has proven sustainable outside Denmark.
Stock Group builds its own headquarters in Vejle Nord close to the motorway network and Billund Airport, which distributes Stock Group’s products worldwide. The company has its own logistics centre with room for future expansion in line with growth, all with the aim of maintaining overnight deliveries.
Stock Group moves its operations to the growth hub in the Triangle Region, namely Vejle. This is where the company really boosts its revenue and customer numbers. The motto “buy for 1 – sell for 2” is not about the profit margin, but about the very essence of Stock Group; namely good business acumen, where selling a product to a customer who sells it on to the consumer is the core of the business. Stock Group likes to keep things as simple as that.
Stock Group sharpens its focus. Having previously been an active participant in trade fairs around the world, Stock Group invests in a new data setup that quickly proves its worth. Now there is a data-driven approach to procurement, ensuring less time waste and an efficient product structure.
In 2017, Stock Group is already making a name for itself as a company that contributes to customer growth. The ‘yes-please’ offers began to gain significant traction in the Danish retail market in 2018, firmly establishing themselves with customers through the steadily growing social media and the companies’ own platforms. Stock Group is quickly becoming one of the leading companies in this area in Denmark.
Stock Group A/S is founded in Viborg by a young Rasmus Borup Nielsen. The young man has big ambitions for the future, and through strong relationships and a drive to succeed, Stock Group quickly establishes its name in the market—initially through the acquisition of surplus production, excess inventory, and bankruptcies, but soon growing the business through strategic partnerships and engaging with new suppliers.